Amsterdam Dance Event
During the Amsterdam Dance Event (ADE), Our House Museum organized an event featuring several record labels and agency’s, with Chicago-based label Trax Records taking center stage. Given the involvement of multiple clients, clear briefing and effective communication were paramount.
The common thread that connected all clients was their appreciation for the history of house music. Taking inspiration from old school rave flyers, I crafted a design that paid homage to the roots of the genre. The final result was then adapted for various online media formats.
“Taking inspiration from old school rave flyers”
- Bold typography
- Vibrant colors
- Graphic elements
- Information layout
TRAX RECORDS | THE ORIGINAL HOME OF HOUSE | CHICAGO
Trax Records founded 1984 is a record label based in Chicago. It played and still plays a major part in the development of house music giving birth to great musical movements at home and around the globe.
Afro Acid Digital · Record label ⟋ RA
Afro Acid is the brainchild of Acid House creator DJ Pierre. It's not only the name for his label and booking agency—it's a sound. AFRO describes the more organic, house-ier vibe of our selections. Combined with ACID—the raw, gritty, relentless sounds of acid, techno, and jackin beats—you have all the tools to tell a complete story. It is a counter response to the monotony and "safe" selections that currently plague our dancefloors—where BPMs and keys are matched with precision to an almost algorithmically charted performance. Lost is the surprise. Lost is the story. Afro Acid is storytelling through dance music. It is a lifestyle. It is a choice to take risks and pursue creativity above all else. It's fierce. It's raw. It's unapologetic. Because above all...it is the journey that you remember and the story that you share.